Rapport Communications

Snowbound Software

General Marketing Services

Snowbound Software develops and markets Imaging Software Development Toolkits (SDKs) and related software. Snowbound’s products enable the viewing and manipulation of images in over 70 formats.

Translating that message so that potential buyers with varying degrees of technical sophistication can understand it is our challenge.

Snowbound hires Rapport Communications to do general marketing projects. We serve as an extension of their Marketing Manager. Among our functions are:

Writing & Press Relations

• Press Releases (including press distribution and follow up)
• Applications Stories
• Magazine articles
• Position Papers

Advertising

• Campaign Concept
• Development of graphic concepts and body copy
• Research placement options
• Negotiate rates and value-adds with magazines and web sites

Telemarketing

• Requalify 7,000 names on database

Strategic Planning

• Report on methods to deliver a highly technical message to an extremely diverse buying audience.
• Expand Snowbound’s presence and visibility to more potential buyers
• Develop new company logo

Rapport Communications can handle any function that you would entrust to an in-house marketing department. If your current marketing department has one person or a staff of 10, our role is to fit in, coordinate with the skill set of your existing personnel, and handle projects that need to be done.

The following are some samples of the work we’ve done for Snowbound.

Click on either of the ads below to view a larger version in a separate window.

Snowbound Software logo

Snowbound Software ad

Snowbound Software full-page ad (Photo and layout by Jay Abend)

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Project Profiles