Rapport Communications

...because marketing is a fine art
  PORTFOLIO: Project List
 

Following is a partial list of recent Rapport Communications projects. Please note that for confidentiality and other reasons, many projects could not be listed below or shown. We will respect your confidentiality, as well, when the time comes that we work together.

Handbooks/Manuals/Catalogs
Human Relations/Staffing
Magazine Features/Supplements
Presentations/Meeting Materials
Publications (Contributing Editor/Freelance Writer)
Public Relations
Sales Training Materials
Staff Writer: New Jersey Medicine
Technological Education Series: White Papers
and Application Stories

Website Writing

Handbooks/Manuals/Catalogs

  • Empire Blue Cross and Blue Shield, Human Resources Manual
  • Empire Blue Cross and Blue Shield, Policies and Procedures Handbooks
  • University of Medicine and Dentistry of NJ, Course Catalogs, Promo Materials
  • University of Medicine and Dentistry of NJ, Accreditation Materials (sections)
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Human Relations/Staffing

Diversity and Image Campaign, Association of American Publishers
Developed, wrote and produced an image/diversity campaign for Board of Directors of the AAP about the Publishing Industry. Components include:
  • “Real Careers for Real People: Today’s Careers in Publishing,” Brochure
  • Careers Website

Manual and Materials, Empire Blue Cross and Blue Shield, Human Resources
Wrote HR materials, brochures, Tuition Reimbursement Manual, paycheck inserts and more for corporate human resource department.

Website Content/Advertising, Janet Stoakes Associates
Wrote copy and developed content for an executive healthcare recruiter. Also created ads and served as advertising consultant.

Sales Materials, IT Staffing SoftResponse
Created sales materials for IT Staffing Specialist. Included concept, copy, design and production.

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Magazine Features/Supplements

The Times
  • “When Does the Fun Start?,” Dec. 1998.
  • “Make your Home Sparkle for Holiday Gatherings,” Dec. 1998.
New Jersey Family NewsMagazine
  • “Superman was Adopted,” 2-part series
  • “Family Fun Special Report”
  • “Child-friendly Restaurants”
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Presentations/ Meeting Materials

Advisory Board Meeting Materials
Prepared pre-meeting through post-meeting materials for major presentations on three drugs: one for osteoporosis, one for deep vein thrombosis, and one for diabetes.

American Association of Diabetes Educators
Continuing Education Materials, Research, wrote and produced leader and participant manuals. Also created PowerPoint presentation and Leader notes for a program marketing Diabetes Education services.

Blue Cross and Blue Shield plans - A-V, Slides, Displays, Speeches
Was involved in the creation on numerous internal and external presentations, public relations activities and events, health promotion fairs, and more.

Fuji- PowerPoint Presentation
Developed copy and design for product PowerPoint presentations.

University of Medicine and Dentistry of New Jersey - Misc. Presentations
Developed communication plan presentation to Board.

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Publications (Contributing Editor and/or Freelance Writer)

  • Business Solutions – Freelance
  • Document Management Solutions - Freelance
  • Folk Music Quarterly - Publisher/Editor
  • Income Plus – Contributing Editor
  • Jazz Quarterly - Publisher/Editor
  • Modern Physician Magazine (Published Monthly by Crain) - Freelance
  • New Jersey Family NewsMagazine – Freelance
  • New Jersey Medicine – Contributing Editor
  • Opportunity Magazine – Freelance
  • Success Secrets – Staff Writer
  • The Times - Freelance
  • Modern Physician (National Crains Publication) - Freelance
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Public Relations

  • Glaxo Wellcome, Navelbine
  • Gentriqs
  • Files on the Net.com
  • Locks of Love (Donations for wigs for children with medical hair loss)
  • Professional Writers Alliance
  • Readsoft Inc.
  • Cub Scouts of America
  • Snowbound Software
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Sales Training Materials

Continuing Medical Education (CME) Materials
Developed leader and participant guides for Continuing Medical Education (CME) courses.

CoMed Communications: For Forest Laboratories, Inc.
Developed sales training materials for Forest Laboratories’ 2000 National Sales Conference. Developed course. Wrote Leaders’ Training Guide and other components for training sales reps about a pharmaceutical product.

Health Learning Systems: For Association of Diabetes Educators
Developed the materials for Connections: Comprehensive Diabetes Patient Management. Wrote Leaders’ Guide, Monograph, Workbook, and Slides for Marketing Diabetes Education, a national course given by American Association of Diabetes Educators, sponsored by an unrestricted grant from Becton Dickinson.

Pharmaceutical Sales Training
- Developed pharmaceutical sales training materials for a new breast cancer drug.
- Developed pharmaceutical sales training materials for an asthma drug.
- Prepared background materials for Health Economics Research Group - Pharmaceutical Advisory Board.

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Staff Writer: New Jersey Medicine

(Published by the Medical Society of New Jersey)
  • Physicians Conference 2000 Series, starting March 2000.
    - “Physicians Speak Out”
    - “Looking Toward the Future”
    - “Focus on the Academy of Medicine: Commitment to
        Education and Unity,”
    - “Collaborative Efforts among Physicians and their Office Staff”
  • “Women Physicians: Issues, Roles, and Parity,” TBA
  • “Senior Medicine,” Nov. 1999.
  • “Water-related Injuries: The Avoidable Tragedies of Summer,” Aug. 1999.
  • “Clinical Trials: What Physicians Need to Know,” Sept. 1999.
  • “H. Pylori and Peptic Ulcers: Still Misunderstood,” July 1999.
  • “Changing Roles: Physicians and their Patients,” April 1999.
  • “Hypertension: Silent Killer,” March 1999.
  • “Whiplash-Associated Disorders: A Sign of our Times,” Feb. 1999.
  • “The Survival Chain: CPR, ASAP,” Sept. 1998.
  • “The Fatal Obsession: Eating Disorders,” June 1998.
  • “DES-Exposed Mothers, Daughters, and Sons,” April 1998.
  • “Taking Care of their Own: Professionals Deal with Impairment,” Sept. 1997.
  • “Physicians and Office Staff: The Value of Collaborative Efforts,” 2000
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Technological Education Series: White Papers and Application Stories

  • Avon,
    “Solving the Purchase Order Dilemma,” 2001
  • Case Data (Legal Data),
    “A Brief Story,” 2001
  • Canon USA, White Paper, 1999
    “Distributed Scanning in a High-Volume Document Imaging Environment”
  • Canon USA, White Paper, 2001 (To be announced)
    “Credit Unions Tackle Records Management: A Look at Today’s Document Management Options”
  • Check Solutions,
    “Banks and Technology Face the Future Together,” 2001
  • First Union Bank,
    “Creating a Successful Document Storage and Retrieval Unit,” 2001
  • Fuji Photo Film Division, White Paper, 1999
    “Microfilm – Reemerging as the Storage Medium of Choice”
  • Lowest Cost Routing (LCR)
    “Dialing into Long Distance Savings” 2001
  • Pima County Recorder,
    “Document Management Solutions,” 2001
  • SoftWatch, White Paper, 1999
    “Putting the Internet To Work: The Pharmaceutical Executive Perspective on Internet Use and Opportunities”
  • Thiokol Corp.,
    “If you want to Build a Rocket to the Moon, It Helps if You can Find the Plans,” 2001
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Website Writing

CBS HealthWatch (Medscape), “Living with Traumatic Brain Injury”
(http://cbshealthwatch.medscape.com/cx/viewarticle/223319)

Health A to Z Misc. (2001-2000)
  • Association of American Publishers, Careers/Diversity
  • Janet Stoakes Associates, Health Care Executive Recruiter
  • Isit.com, “Application Service Providers”
  • Silicon Valley Executives, “Anatamy of an ASP,” http://svpcorp.com
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© 2001 Rapport Communications, LLC
(609) 434-1141