Rapport Communications

Forest Laboratories

Pharmaceutical Sales Training

Challenge:

Forest Laboratories required a sales training program for their pharmaceutical reps to help promote an existing asthma drug.

Solved:

Rapport Communications was hired by CoMed Communications to write the copy for the in-house Sales Training Manual. We developed the workshop overview, copy and content with close concentration on "bridging," "overcoming objections," "working with sales aids," and "closing the sale."

Click on any of the pictures below to view a larger version in a separate window.

Leader's Guide cover	Workshop overview
Leader's Guide sections

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