Rapport Communications

American Association of Publishers

Image Update for Brochure and Website

Challenge:

The Association of American Publishers (AAP), the principal trade association of the book publishing industry (representing 278 major US publishers) was looking to change the stodgy, old image of publishing. Spearheaded by former Congresswoman, Pat Schroeder and the AAP Diversity Committee, we were hired to revamp the inaccurate image of publishing and attract people of all ethnicities and backgrounds to join the profession.

Solved:

We created a very attractive, effective promotional brochure and informational website for recruiting purposes to reflect the "new faces" of publishing. Using actual people in publishing, we created "Real Careers for Real People: Today's Opportunities in Publishing." The brochure is available to all the 278 companies who are members of the AAP and is used primarily for recruiting purposes. The website is available to all.

AAP Careers/Diversity Website
http://www.publishers.org/home/diversity/index.htm

AAP Careers/Diversity and Recruitment Brochure

Brochure cover

Click on any of the pictures below to view a larger version in a separate window.

Brochure page 2	Brochure page 3
Brochure page 4	Brochure page 5
Brochure page 6	Brochure page 7
Brochure page 8	Brochure page 9
Brochure page 10	Brochure page 11
Brochure back cover

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